The margin of error is extremely thin. Indeed, there may well be those who argue, or do they insist, that there should be no errors at all. All label printing in Cincinnati must be one-hundred percent correct. Or so they could insist. Of course, the printing company in question would surely be doing its darnedest to ensure that they are able to reciprocate its model client’s stringent demands. It would be quite costly for them to have to repeat a job.
And of course, it does go against the client as well, because whilst he may not necessarily be paying for this repeat job it is free, it is on the house it is already costing his business. It is a complete waste of his time and money. In business-speak time is money and you can be pretty darn sure that this irate client will not be returning to this printing house. Not in a hurry. How about never. But in the meantime.
It remains imperative that the client ensure that all instructions conveyed to the printing house are correct. One-hundred percent correct, in actual fact. Any errors committed by the client could be repeated and replicated on the printing press. But in the meantime, the diligent print representative should be doing quality assurance checks from beginning to end. Never mind QAs once the final label is off the printing press.
Check the client work the moment it arrives. And then let it be hot off the press. This is all particularly important when it comes to label printing. Label printing is not all promotional and advertorial. It is information and fact driven. One error, even spelling (or typo) errors, could have consequences. And these relate not only to revenue lost.